Brand development

The Brand Development module of Creations is a web-based workflow environment where an organisation can manage and track all aspect of product development and programme management. It is designed to cope with a high volume of products and encompasses a configurable multi-tiered structure to allow summary or detail management.

Aimed at organisations with a high volume of new or improved products where price and time to market are critical, quality is paramount and conformance to legal and ethical requirements is essential.

Creations Brand Development enables:

Cross category and range developments
Innovation funnel processes
Programming, planning and scheduling
Activity modelling
Brief management
Flexible reporting

To see how ASDA shaved weeks off the new product development (NPD) process using the award winning Creations Brand Development, please view the ASDA case study (397 KB)

For more information about this module, please e-mail retail.enquiry@redskyit.com or download the full brochure (1.1 Mb)